Web Development Email Marketing Portfolio

Wisconsin Metal Tech

December 1st, 2004

Wisconsin Metal Tech screenshotWisconsin Metal Tech needed a new website that offered easy access to an extensive range of industrial metal products in an appealing and search engine optimal site. Netconcepts incorporated content from the existing three sites into one redesigned site, developing a coherent site structure that organized the content logically. This content was then represented within an appealing look and feel which reflected Wisconsin Metal Tech’s new corporate colors. Search engines and customers alike now have easy access to the steel product they are looking for.

[ database | client admin cms | SEO ]

Visit The Site: Wisconsin Metal Tech

Hiring experts brought results

“My job is to make my boss look good, and when SecureWorks hired Netconcepts for SEO I expected them to make me look good - and they definitely did.”

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Watch Your Language!

November 1st, 2004

by Stephan Spencer

Originally published in Catalog Age

When it comes to breaking through to your customers’ email inbox, it’s getting to be less about what you say and more about how you say it. The spam net that i.merchants must circumvent is getting ever more sophisticated and, dare we say, overzealous. In fact, recent surveys indicate that more than one-third of permission emails that consumers want to receive from trusted sources are being blocked by email filters and corporate firewalls.

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E-Mail Marketing: Beating the Deliverability Crisis

DMA Annual Conference — New Orleans, LA

October 17th, 2004

Seminar by Brian Klais

As consumers rely more heavily on spam filters, the e-mail marketer’s dilemma is nearing a breaking point. Soon only 50% of your consumers will receive your e-mails! What are the major factors influencing your own deliverability challenges? This session will reveal ways to assess your vendors’ network reputation, best practices for designing spam filter-friendly e-mails, how to get whitelisted with major ISPs, and where e-mail marketers go from here.

Topics include:

  • Understanding whitelisting criteria for ISPs such as AOL and Yahoo!
  • Secrets to monitoring your own spam record — and your e-mail vendor’s
  • Tactics for making your e-mails filter-friendly while complying with the law

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Integrating Email Marketing and SEO Into Your Marketing Mix

Auckland Chamber of Commerce e-Nabling Business — Auckland, New Zealand

October 13th, 2004

Seminar by Stephan Spencer

A workshop featuring practical tips and solutions for integrating the latest email marketing and search engine optimization technologies into your marketing mix.

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Training for Change

October 1st, 2004

Training for Change screenshotTraining For Change is an association of professional corporate trainers specialising in enhancing the communication skills of people in business. Netconcepts was asked to design, develop and implement web solutions for this growing business. The project included a public website and a web-based core application system.

[ SEO ]

Visit The Site: Training For Change

Health Insurance Basics

October 1st, 2004

Health Insurance Basics screenshotMicrosite for WellPoint. Netconcepts worked with WellPoint to create an innovative user friendly and search engine optimal website. The site needed to serve both new and existing customers, as an online resource providing information and advice on health coverage. Health insurance is a highly competitive field, so the design had to reflect and enhance the information available on the site.

[ SEO ]

Visit The Site: Health Insurance Basics

Fletcher Construction

September 1st, 2004

Flectcher Construction screenshotFletcher Construction came to Netconcepts with a site design that needed to be built in a way that reflected best practice. They also needed a site that incorporated content management tools, equiping them to update their large portfolio of work and provide a timely insight into the business. Netconcepts developed the supplied design in a Web optimal form, offering a responsive (fast-downloading) insight into Fletcher’s rich history and contemporary successes.

[ database | client admin cms | SEO ]

Visit The Site: Fletcher Construction

Charity appreciates website advice

“Stephan Spencer has been a steadfast supporter of our work, particularly in the initial phases. He provided, through Netconcepts, our website facility gratis and was always available for consulting on matters of communication website improvement. I consider his technical knowledge is of the highest level in the field.”

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Conservationists enjoy increased traffic, search engine rankings and new volunteers

“… redesign of our database’s structure and ongoing co-operation with our website administrator has resulted in a continual increase in traffic, search engine rankings and registrations of volunteers and projects.”

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